Landscaping Business Plan

Plantes Avec Panache offers a wise arrange of quality potted nursery plants while adhering to fair trade policies. We design upscale patios for all seasons at reasonable prices. Striving for practical, environmental conscious design; we strongly believe in working every step of the way with the homeowner/restaurant owner to assure customer satisfaction.

The following factors will help this company achieve ultimate success:

Ø  Adhering to strict fair trade policies.

Ø  Implementing green growing practices.

Ø  Selling plants only of the highest quality.

Ø  Aim to increase daily sales.

Ø  Communicate to customers through advertising.

Ø  Bring in new customers and retain current customers for repeat sales.

Ø  Introduce a variety of plants.

Currently the company is in sole proprietorship of Kaye Freehling. Her list of accomplishments includes Career Diploma in Landscape Technology (2014), Associates in Landscape Design and Architecture (2016). Kaye has worked on the sets of Victory Garden and HGTV’s Curb Appeal.

            Plantes Avec Panache is a relatively new company that has dealt with many prestigious restaurants in the greater London area. Satisfied customers include Caravan Exmouth Market, Clerkenwell Kitchen, Coq d’Argent and The Modern Pantry. Presently Plantes Avec Panache works from one main store/nursery location in Soho, London with plans to expand. 

            Products and services that Plantes Avec Panache offers include bedding plants, shrubs, ornamental shrubs, pots, potting soils and fertilizers, garden tools, and garden design items. We offer one on one design consultations. All plants are grown on site in high tech green houses. Services offer Landscape Architects, complete design and installation of plants and upkeep, and a Horticulturalist and Landscape Contractors to help with any DYI issues.

            The target market strategy for Plantes Avec Panache is to become an attractive choice for home owners and restaurant owners in the greater London area and surrounding suburbs. Key target markets are residential customers, business owners, home owners and restaurant owners. Offering a huge array of potted plants and design services at reasonable prices. People will shop at our nursery site because of great customer service and diverse plant inventory. By the end of the year Plantes Avec Panache would like to increase customer sales up five percent.

            Geographic Target Area

Ø  Greater London area with a population of 13,614,409.

Ø  Garden services offered within a 100 mile radius for anyone desiring garden services.

Ø  Total target 21 million.

Target Demographics

Ø  Male and Female

Ø  Married and Single

Ø  Home owners

Ø  Restaurant owners

Ø  Combined annual income of $30,000

Ø  Ages 25 to 80 with a median age of 40

Considering our target market, Plantes Avec Panache would like to like to be a top resource in the potting plant industry with superior performance in

Ø  Customer Service

Ø  Large selection on potted plants at reasonable prices

Ø  Quality Products

Home Owners- Plantes Avec Panache would like to be a number one choice for home owners seeking bedding plants, shrubs, ornamental shrubs, pots, potting soils and fertilizers, garden tools, garden design items, design consultation and garden installation. It is our desire that homeowner be satisfied with every step of the process whether it is choosing the right bag of fertilizer or redesigning their whole garden.

Restaurant Owners- Plantes Avec Panache would like to be a top resource that restaurants go to for beautifying their outdoor eating spaces. We know more than anything one of the high lights of the eating experience is a well-designed space. 

      Competition

Ø  Camden Garden Center- Is an award-winning garden center that employs disadvantaged residents of London. They train employees at the Garden academy who are dealing with long-term unemployment, homelessness, drug or alcohol issues, physical and learning disabilities.  They sell window box plants, hanging baskets, terracotta pots, medicinal herbs, trellises and fencing. The Chelsea Gardener also offers garden maintenance such as lawn mowing and landscaping.

Ø  Boma London Garden Center-selling raw garden materials, bedding plants, trees and bushes, pots and cans. They offer a regular garden package of garden services and garden design and redesign,

Ø  The Chelsea Gardener- They sell a wide arrange of plants, seeds, fruit trees, fertilizers, pots and tools. The Chelsea Gardener offers old fashioned garden services with great customer service.

Ø  Rassells of Kensington- Sells a comprehensive selection of bedding plants, shrubs, rose bushes, trees, compost, garden furniture, plant feed and fertilizers. They offer delivery and Landscape services

Marketing Strategy

            Our marketing strategy is based on offering home owners and business owners with the best possible plants and landscaping and customer service.

We are also offer superior performance in the following areas:

Ø  Offering a complete line of services to home owners and business owners.

Ø  We focus on the needs of the customer, helping them every step of the way.

Ø  Healthy, quality plants at affordable prices.

Ø  Helpful knowledgeable staff.

Ø  Great location.

Company Organization

            Owner/Manager: Kaye Freehling

            Horticulturist:  Molly Boyd

            Landscape Architecture: Mark Boyd

            Landscape Contractors: Jordan Warren, Joseph Warren, Ken Haggerty

            Equipment

Ø  Damacon Cultivator C5V.

Ø  Self-propelled Damacon tree lifting machine, The Selector 440.

Ø   Spray irrigation trough reel.

Ø  Damacon working platform

Ø  Shovel mounted tree spade.

Ø  Pazzagalia Tree Digger FZ-90

Ø  Tree planting machines

Ø  Pruning platform

Ø  Felco pruning shears

Ø  Mazzotti Sprayer

Ø  Benassi Tractor

Ø  Harvest wagon

Ø  Tree loading crane

My Grade: 97%