Plantes Avec Panache
offers a wise arrange of quality potted nursery plants while adhering to fair
trade policies. We design upscale patios for all seasons at reasonable prices.
Striving for practical, environmental conscious design; we strongly believe in
working every step of the way with the homeowner/restaurant owner to assure
customer satisfaction.
The
following factors will help this company achieve ultimate success:
Ø Adhering
to strict fair trade policies.
Ø Implementing
green growing practices.
Ø Selling
plants only of the highest quality.
Ø Aim
to increase daily sales.
Ø Communicate
to customers through advertising.
Ø Bring
in new customers and retain current customers for repeat sales.
Ø Introduce
a variety of plants.
Currently
the company is in sole proprietorship of Kaye Freehling. Her list of
accomplishments includes Career Diploma in Landscape Technology (2014),
Associates in Landscape Design and Architecture (2016). Kaye has worked on the
sets of Victory Garden and HGTV’s Curb Appeal.
Plantes Avec
Panache is a relatively new company that has dealt with many prestigious
restaurants in the greater London area. Satisfied customers include Caravan Exmouth Market, Clerkenwell Kitchen, Coq
d’Argent and The Modern Pantry. Presently Plantes Avec Panache works from one main
store/nursery location in Soho, London with plans to expand.
Products and services
that Plantes Avec Panache offers
include bedding plants, shrubs, ornamental shrubs, pots, potting soils and
fertilizers, garden tools, and garden design items. We offer one on one design
consultations. All plants are grown on site in high tech green houses. Services
offer Landscape Architects, complete design and installation of plants and
upkeep, and a Horticulturalist and Landscape Contractors to help with any DYI
issues.
The target market
strategy for Plantes Avec Panache is
to become an attractive choice for home owners and restaurant owners in the
greater London area and surrounding suburbs. Key target markets are residential
customers, business owners, home owners and restaurant owners. Offering a huge
array of potted plants and design services at reasonable prices. People will
shop at our nursery site because of great customer service and diverse plant
inventory. By the end of the year Plantes
Avec Panache would like to increase customer sales up five percent.
Geographic Target
Area
Ø Greater London area with a population of 13,614,409.
Ø Garden services offered within a 100 mile radius for
anyone desiring garden services.
Ø Total target 21 million.
Target
Demographics
Ø Male and Female
Ø Married and Single
Ø Home owners
Ø Restaurant owners
Ø Combined annual income of $30,000
Ø Ages 25 to 80 with a median age of 40
Considering our target market, Plantes Avec Panache would like to like to be a top resource in the
potting plant industry with superior performance in
Ø Customer Service
Ø Large selection on potted plants at reasonable
prices
Ø Quality Products
Home
Owners- Plantes Avec Panache would like to be a number one choice for home
owners seeking bedding plants, shrubs, ornamental shrubs, pots, potting soils
and fertilizers, garden tools, garden design items, design consultation and
garden installation. It is our desire that homeowner be satisfied with every
step of the process whether it is choosing the right bag of fertilizer or
redesigning their whole garden.
Restaurant
Owners- Plantes Avec Panache would like to be a top resource that
restaurants go to for beautifying their outdoor eating spaces. We know more
than anything one of the high lights of the eating experience is a
well-designed space.
Competition
Ø Camden
Garden Center- Is an
award-winning garden center that employs disadvantaged residents of London.
They train employees at the Garden academy who are dealing with long-term
unemployment, homelessness, drug or alcohol issues, physical and learning
disabilities. They sell window box
plants, hanging baskets, terracotta pots, medicinal herbs, trellises and
fencing. The Chelsea Gardener also offers garden maintenance such as lawn
mowing and landscaping.
Ø Boma
London Garden Center-selling raw
garden materials, bedding plants, trees and bushes, pots and cans. They offer a
regular garden package of garden services and garden design and redesign,
Ø The
Chelsea Gardener- They sell a
wide arrange of plants, seeds, fruit trees, fertilizers, pots and tools. The
Chelsea Gardener offers old fashioned garden services with great customer
service.
Ø Rassells
of Kensington- Sells a
comprehensive selection of bedding plants, shrubs, rose bushes, trees, compost,
garden furniture, plant feed and fertilizers. They offer delivery and Landscape
services
Marketing
Strategy
Our marketing strategy
is based on offering home owners and business owners with the best possible
plants and landscaping and customer service.
We are also offer superior performance in the following areas:
Ø Offering a complete line of services to home owners
and business owners.
Ø We focus on the needs of the customer, helping them
every step of the way.
Ø Healthy, quality plants at affordable prices.
Ø Helpful knowledgeable staff.
Ø Great location.
Company
Organization
Owner/Manager: Kaye
Freehling
Horticulturist: Molly Boyd
Landscape Architecture:
Mark Boyd
Landscape Contractors:
Jordan Warren, Joseph Warren, Ken Haggerty
Equipment
Ø Damacon Cultivator C5V.
Ø Self-propelled Damacon tree lifting machine, The
Selector 440.
Ø Spray
irrigation trough reel.
Ø Damacon working platform
Ø Shovel mounted tree spade.
Ø Pazzagalia Tree Digger FZ-90
Ø Tree planting machines
Ø Pruning platform
Ø Felco pruning shears
Ø Mazzotti Sprayer
Ø Benassi Tractor
Ø Harvest wagon
Ø Tree loading crane
My Grade: 97%
